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The Keys For Internet Success Hard Work Or Smart Work

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Hard work was once the building block of every fortune, whether it was a successful online business or a remarkable internet business. While hard work certainly plays a part in any form of business success, its role in success for internet marketers and entrepreneurs is often overstated by people looking to make the barrier to success higher than it needs to be. There are really two schools of thought on this one; one believing that hard work and hard work alone is the key to success, and the other believing that a combination of determination and hard work, mixed with a massive amount of optimisation and smart work is the key to building a successful business, income, and lifestyle.

So, which side is right? There’s a large debate around this issue, with those who’ve made their fortune already keen to report the extremes of either side. We’ve all seen the gurus professing that you can make your million dollars in ten minutes, and we’ve also seen the hardened entrepreneurs and marketers that claim it takes years and years of hard work to get to that level. Both sides are packed with their fair share of scam artists and dishonest people, but the messages are real in both cases. Many businesses are built slowly over the years, and many snowball to success and large profits very quickly.

By far, the most common and important factor amongst successful online businesspeople and marketers is their ability to work smart, instead of just working hard. The smartest and most successful people all share the ability to hugely optimise their work periods, and selectively eliminate (or outsource) the irrelevant and unimportant work and information that often gets thrown towards busy people. In order to get to that level of success, a huge level of smart work is required, rather than just aimless hard work. The real problem comes down to definition. By definition, hard work doesn’t necessarily need to have a result tied to it. Smart work is the direct opposite. Smart work absolutely requires that you have a goal in mind when you begin it, and it actively requires you to remind yourself of that goal as you go on.

So, in terms of motivation, success, and optimisation, smart work wins out every time. With many simple tasks able to be outsourced or automated, it’s entirely possible to create a lucrative and highly profitable online marketing business without the need for any boring, uninteresting grunt work. With the massive possibilities available online for internet affiliate marketers, it’s very possible to focus entirely on the big picture and see incredibly lucrative returns. Don’t feel discouraged when you have a big pile of work in front of you, instead be selective in how you approach it. 10 minutes spend researching and understanding your workload can save you 10 hours in actually completing it, and make you free to focus on the most important aspects of your marketing. Don’t fall for the old maxim — hard work falls short of smart work every single time.

Affiliate Marketing Business Compensation Methods

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There are several compensation methods an affiliate marketing business can choose to employ. Currently, the cost per share (CPS) or revenue sharing method is being used by about 80 percent of affiliate marketing businesses. Next to CPS, the cost per action scheme is most popular with 19% of affiliating entities using it. The rest utilize other methods such as cost per click (CPC) or cost per mille (CPM).

Diminished Compensation Methods
Though less than one percent of the affiliate marketing industry implements cost per click, it is the most commonly used approach in the sectors of paid search and display advertising.

Cost per mille is considered the easiest and most profitable of the cost per click techniques because a visitor who visits an advertising made available by a publisher in his website is enough to earn that publisher his commissions. Pay per click is the evolved form of cost per mille. In pay per click, one extra step is added to the cost per mille system. That extra step is that visitors must first click the advertisements on a publishers site before he earns any commissions. Having people visit his site alone will earn him nothing.

Cost per click methods were comprehensively being used in the early periods of the expansion of affiliate marketing business. But such use has greatly diminished over the decades as more and more fraudulent clicking activities were reported. Such issues are just the same of the issues troubling the search engines of today. Contextual advertising programs like Google AdSense are not taken into account in the statistic pertaining to diminished use of cost per click, as it is undecided if contextual advertising can be regarded as affiliate marketing.

Performance Marketing
Cost per mille completely exposes the advertiser to risk and total loss because a publisher will tend to focus his full attention only at getting people visit his site and no longer cares whether their visit at the site becomes enough to make them consider making a purchase or convert them into customers. This is because the publisher has already earned his commission after the visitor has gone to his site.

Cost per action or cost per sale methods are considered the ultimate reengineered from of cost per mille in the sense that more actions are required to be completed by visitors before they earn the publisher commissions. The most common prerequisite for commissions is the publisher website must be able to convert the visitor into a customer. The publisher then is forced to focus on conversion rather than on just getting people visit his site. The risk and loss therefore is being shared by both the affiliate and the advertiser.

Performance marketing enterprise has become an alternate name for an affiliate marketing business because of how the sales employees or associates are normally being compensated. Such employees often receive performance bonuses whenever they exceed their quotas to motivate them to give their all. The bonus is additional compensation, added to the fixed per sale commission they receive. Affiliates are often paid in similar ways to that of a fully commission based internal sales department though associates are not in any way directly employed by the affiliate marketing business they advertise products and services for.

Affiliates however cannot be totally described as an extension of the affiliate marketing business sales work force because they provide very little or absolutely no influence to the visitors they convert or try to convert into clients because they direct traffic straight to the advertisers sales website. The in-house sales team, on the other hand, exercises control and influence over the prospects until the deal is closed or the relative product or service purchased.

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The anatomy of an affiliate marketing sale

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The anatomy of a sale has not changed over the hundreds of years that we as humans have been selling to one another. First there is the offer, and then there is the counter offer, the exchange of money and the delivery of the product or service, affectionately known as “the close.”

If only it was that simple, right? The problem is that normally a person will never take the first offer and as such most sales people give up and don’t know the anatomy of a sale. When each step in the sales process is handled correctly, the close is the natural conclusion to a successfully followed sales process. If research tells us anything it is that: “You Can Not Take “NO” For an Answer!”

In the anatomy of a sale, most internet marketers or sales people have the following disposition;

* 48% of them will quit after the 1st contact where the buyer says NO.

* 73% will quit after the 2nd contact.

* 85% will quit after the 3rd contact.

* 90% will quit after the 4th contact.

Because of these startling numbers is it no wonder why over 80% of the sales will go to only 10% of the marketers who refuse to take No for an answer. Now obviously in today’s internet marketing world it would be impossible for you to maintain contact with so many people over such a long period of time. That is the reason that we discussed the power of auto responders in our prior newsletter. The auto responder will handle this process for you almost guaranteeing that you will have a sale in the future.

So when you are setting up your email campaign, you want to automatically plan to send out no less than 3 emails where you do nothing but provide the reader with good, valuable, and viable information. By looking at the chart above, you will note that you have already bypassed over 85% of your competition. If you remember correctly we made a recommendation that you do not make a product recommendation except for every 3 to 6 months, now you know why; it puts you ahead of the power curve.

Remember ultimately that your objective is to get people to click through your affiliate link to get them to buy a product or service. How you go about doing that is totally up to you. I would recommend that you do some further research into the art of the sale and how to do the soft sell. The most powerful tool in your tool box is the auto responder. Make sure that you use it.

An interesting corollary statistic that coincides with the above chart is that:

* Only 2% to 3% of the people will buy at the first to second sales contact.

* Only 3% to 5% of the people will buy at the third to fourth sales contact.

* Only 6% to 8% of the people will buy at the fifth to sixth sales contact.

* Only 8% to 10% of the people will buy at the seventh sales contact.

* Over 80% of the people buy when at or over the 8th sales contact.

So again, maintaining a good relationship with your readers is critical. Also critical is that when you do make a product offer you should plan on making that offer no less that eight times. How you do that is totally up to you. I would recommend that you push the soft sale with your post script for the first four to six contacts. Then really make an offer/product recommendation for the seventh, eighth, and ninth contacts and then a final email for that particular campaign thanking all recipient’s that decided to buy with some testimonials thrown into the mix on how much success they are having and a sorry you missed the opportunity to those that decided not to buy. That way the next time you make a product offer those that waited the last time might be more prone to act the second time around.

To your success in all you do

E. Alan Cowgill

PS. Go online and research some of those mini-sites that we talked about that are referred to as “long sales copy” so that you can get some ideas about the proper flow of a sales offer and get some ideas you can implement into your sales process.

Earn Great Profits Through Affiliate Marketing

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Earning income through the internet is now possible with the emergence of affiliate marketing websites and programs. Many online marketers generate profits by creating and managing their own websites. This type of online venture is both advantageous for the web owners or marketers and the merchants since the partner marketer helps promote the business and earns from it while the merchants get to effectively advertise their products and services by advertising through the websites of their online marketers.

If you want to be an affiliate marketer, you need to create a website for the business. Your website should be properly developed and designed to effectively attract your target readers. It is also important to choose a web hosting service appropriate for your goals and your website. One of the great things about starting an online business is the minimal start up cost. Anyone can put up a website and start a business from scratch. To lower costs, you can even start from the most affordable web hosting services then upgrade to a higher web host package later on once your business starts growing.

The main goal of an affiliate marketer is to effectively promote the products and services advertised on their websites. Another great thing about this type of business or job is that you can choose from wide varieties or products you can market or promote. Choose the specific item or product that you really know or understand, or you have already used. If you are expert on some computer products, you can choose to promote products related to computer or if you love clothes, you can also promote fashion-related products through your website. This will make promoting easier and more efficient for you since you can easily develop and create quality articles about the product that you should promote.

It is important to gain significant number of web visitors to your website to ensure more readers. With great web traffic, more merchants will be interested in advertising through your website therefore more sales and profits for you. Before agreeing to promote certain products, you should also decide the specific marketing scheme and payment method to use. You can choose from pay per click, pay per impression and pay per lead marketing scheme. There are also some large companies that are looking for affiliate marketers that can promote their business so do some research online so choose the company or product that you are confident that you can write about and promote well.

Affiliate Marketing Is A Way Of Life

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Affiliate Marketing is done by many marketers. We have an abundance of tools at our disposal to market our products.

When we become an Affiliate Marketer we are not given a complete picture of what it takes to get out there and make money.

As an Affiliate Marketer I never promote anything that I do not believe in or that I am not passionate about. I must believe in the product in order to be sincere and real.

We all must be ourselves no matter what that means. We also must be real. If we try to be what we are not it will show up eventually and we will fail.

I believe when I have someone that signs up under me that I am

Personally Responsible to:

Take them step by step into the program and
Make sure that they know how to do,
What to do and
Most importantly why they are doing the steps they are doing.

It is not about the money, it should never be just the money. We should care when we sign someone up into a program we are being an Affiliate for. We need to make sure that the people are given an opportunity to succeed.

We need to take the

Responsibility to Empower,
Inspire and
Support.

The person signing up must take the

Responsibility to give as much time as they can,
Understand the concepts and
Not to be afraid to ask questions when they are in a place they are not able to move forward from.

I personally have signed up for Affiliate programs in the past and was left to my own devices to figure things out. Instructions that left me cold trying to navigate the software. I also found that when I asked for assistance it was not quick in coming and many times I never did get a response.

I am proud to be a part of this program because the value given and the tutorials as well as the support team are none that I have ever come across before. We all work together with a common goal of success.

Take time to go to the site and really read what is offered. I personally believe that for the money there is tremendous value here. The site is constantly being updated to be in tune with the ever changing technology.

I look forward to seeing you on the other side.